Womm

The Concept: When the work is complete have your customer fill out a review form that can then be distributed to the customers neighbors.
The 5 T’s:
Talker: Neighbors.
Topic: Check out the great reviews the Jones’s gave their contractor.
Tool: Job review sheet that can then be copied and distributed to the rest of the neighborhood.
Taking Part: Post the reviews on your website and encourage your customer to share the review with other online sites (Angie’s List, Yelp, etc…).
Tracking: Use your own internal system to determine ROI.