The Concept: Create a photo album that documents the job from start to finish. Highlight what the space used to look like and what a dramatic difference your work has done to the space.
The 5 T's:
Talker: Mom Groups.
Topic: Check out the cool work that was done on my house.
Tool: Photo book showing the different stages of the work as well as some business cards placed throughout the book.
Taking Part: Follow-up with homeowner, see if they would like extra copies of photos to give to friends.
Tracking: Use your own internal system to determine ROI.